Why you are needed as a LEADR
If you’re not telling your story, someone else will! Your voice is needed in the halls of your state capital and in Washington, D.C., to ensure that lawmakers understand how their decisions affect your business, your family, your community and the U.S. pork industry’s ability to provide consumers with a safe, affordable and healthy supply of pork.

The Goal of LEADR
To build, maintain and coordinate an effective grassroots movement of trained and willing volunteers who can be mobilized easily and rapidly to advance important pork industry issues or defend against bad public policy.

Who can be a LEADR?
If you are engaged in the pork business, have an interest in public policy issues, a willingness to be a grassroots volunteer and a desire to protect and promote the U.S. pork industry, you will want to participate in the LEADR program.

LEADR Training
Training programs are designed with you in mind. The LEADR program gives you the opportunity to learn the necessary skills and become part of the grassroots mobilization of producers and industry allies to tell the story of U.S. pork.

LEADR is more than Training
• LEADR will link you with your state and national elected officials and keep you updated when your public officials support public policy efforts, legislation or groups that will be harmful to your business.
• LEADR will notify you when your personal efforts are needed to make a call or visit, write a letter or take some other action so that your efforts are meaningful.
• LEADR will respect your time and interests. You decide what kind of time commitment you can make and in which activities you will participate. As a LEADR you will be kept informed about current industry issues and developments, AND you will help shape the public policy initiatives affecting the pork industry at both the state and federal level.

How you can become a LEADR
Attend a LEADR training program in your state to learn the skills and current industry issues so you can tell your own story.